The Best Email Marketing Website For Your B2B Marketing
In a slow economy, effective B2B marketing becomes more important than ever before. Responses to your advertising efforts tend to be fewer and sales are lower. However, with some of the email marketing Websites out there today, you can still make a good number of sales.
The advantage of using an email marketing website for your marketing emails is that it is highly cost effective. You can send out hundreds of thousands of emails per month for only a few hundred dollars. Email marketing sites are the primary means by which you can reach potential customers, because it is quite difficult to send mass emails from your personal email accounts.
Most ISPs now have restrictions on how many emails you can send out on a daily basis. So you cannot send out an email to 5,000 people in a day from your home email account. Even Google’s Gmail only allows you to send out about 400 emails per day from any one account. Apparently, spammers were abusing Gmail to send out millions of spam emails per month. Google has cracked down on that activity, so if you want to send out marketing emails, you need to look elsewhere.
One of the best email marketing websites to use for your B2B marketing is Campaigner. There are a number of things we really like about this tool:
* Affordability – You can send out an unlimited number of emails per month. Some websites charge you per email you send out. Campaigner charges you for the size of your contact list. In our case, we have about 50,000 contacts. This costs us a mere $200 per month. If you have a much larger list, it still will not cost you more than $400 or so per month. This is a highly cost effective way to sell your products to other businesses. Keep in mind that there are email marketing sites out there that cost a good deal more. iContact is a good service, but you can pay them over $1000 for the same service you get at Campaigner for a lot less. At Streamsend, you also will pay $500 or so more for the same service.
* Templates – Campaigner has hundreds of pre-formatted templates you can choose from to create your emails. They are quite attractive as well. You don’t need to know a bit of HTML to send out a very nice-looking email to your contacts.
* Deliverability – We see about 99% of our emails hitting people’s inboxes, the same as we have seen on more expensive email marketing websites.
* No hassle about your email lists – there are some email marketing firms out there (Constant Contact, for example) that are extremely picky about what sorts of email lists you can use. They often want to see proof that your contacts signed up for your newsletters. It gets to be quite a hassle to have to prove on every list you upload that everyone actually subscribed. The nice thing about Campaigner is that you do not get hassled about your lists. As long as you don’t get spam complaints, you will be fine.